Roseanne
Do More. With GenAI.
Do More. With GenAI.
[ What I do]
I create generative AI imagery and video for ecommerce and marketing, grounded in decades of real-world digital creative experience.
I create generative AI imagery and video for ecommerce and marketing, grounded in decades of real-world digital creative experience.
brands transformed
brands transformed
awards won
awards won
success rate
success rate
[ Selected Projects ]
Different tools. Same standard.
This work spans GenAI-driven content, conventional ecommerce execution, and product-focused design, all grounded in real-world constraints and shaped by senior creative judgment.
[ Selected Projects ]
Different tools. Same standard.
This work spans GenAI-driven content, conventional ecommerce execution, and product-focused design, all grounded in real-world constraints and shaped by senior creative judgment.
[ My Expertise ]
I work with brands who need senior creative support that can flex from strategy to execution. Projects span GenAI creative, ecommerce experiences, product and UX, and the systems that tie it all together.
GenAI Creative
I design and execute GenAI-driven imagery and video that fits seamlessly into real ecommerce workflows. This includes prompt systems, image variations, swaps, and scalable creative frameworks — not one-off experiments.
GenAI Worklfows
Prompt Systems
Creative Direction
Scalable Production
eCommerce
Product & UX Design
Creative Systems
[ my process ]
[ 01
Define
Align on goals, constraints, audience needs, and success criteria. This step sets direction early so creative decisions stay focused and grounded.
[ 02
Design
Develop concepts, layouts, prompts, and interactions through exploration and iteration, balancing brand, usability, and performance.
[ 03
Systemize
Turn ideas into repeatable systems, frameworks, and workflows that scale across channels, teams, and production realities.
[ 04
Deliver
Finalize, test, and ship production-ready work, supporting handoff, launch, and iteration as the project moves into the real world.
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ Testimonials ]
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
What a gem to work with. Roseanne is upbeat, on top of her projects, and cool under pressure even during the most brutal launch weeks. She jumped in at Crate & Barrel without missing a beat. She has my full endorsement.
Alex Mharcei
@Crate&Barrel
I can’t say enough good things about Roseanne. She brings expertise, works effortlessly with others, and communicates her work with confidence. She’s personable, professional, hard-working, dedicated, creative, and most importantly, fun.
Britt Feder
@FORMA Brands - r.e.m. beauty
Roseanne is awesome to work with. She immediately understood our vision, delivered high-quality designs, and made the collaboration seamless. Her positive, determined energy and willingness to take on challenges were evident from start to finish.
Mat Goodman
CEO @Okendo
I've worked with top brands
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.
[ faqs ]
Curious About Something?
Let's Chat
Senior creative direction and hands-on execution for ecommerce and GenAI projects, delivered with clarity and care.
Questions or quick intros welcome
What kind of AI tools do you use?
I combine multiple GenAI tools across image, video, and post-production, often layering them with traditional tools like Photoshop and Figma. Tool choice is driven by the creative goal, brand standards, and final use case, not trends. Commonly used tools include: Midjourney, Magnific AI, Runway, Sora, Veo, Nano Banana, Pika, Kling, ElevenLabs, Suno, Flora, Weavy. Tools evolve quickly; my focus is on building reliable creative workflows and brand-safe systems rather than locking into any single platform.
Is this fully AI-generated, or do you also do traditional design and ecommerce work?
I do both—and often together. GenAI is one part of a larger creative system that includes traditional ecommerce design, art direction, UX, and production. The output is held to the same standards as any high-end digital work.
Do you create workflow or prompting guides for teams?
Yes, when it makes sense. I’ve created documented AI workflows, prompt frameworks, and tool stacks that help internal teams move faster while maintaining quality and brand control.
Who owns the final assets, and can they be used commercially?
Clients receive full commercial usage rights to final approved assets. I work intentionally within platforms and workflows that support real-world brand use, and I am happy to align with legal or internal guidelines.
Can AI replace photoshoots entirely?
GenAI can replace or reduce traditional photoshoots in many cases, especially for product imagery, PDPs, PLPs, campaign extensions, and concept exploration. It’s incredibly effective for speed, scale, and iteration. That said, it’s not a one-size-fits-all solution. Some moments still benefit from physical photography—especially when unique materials, complex interactions, or high-touch storytelling are critical. My role is to help brands decide when AI makes sense, where it doesn’t, and how to combine both for the strongest result.
How do you make sure AI imagery looks on-brand and not generic?
I build brand-specific prompting systems, visual guardrails, and reference libraries. This can include master prompts, negative prompts, lighting and composition rules, and post-production polish. The goal is consistency, not novelty.