The context —

Through a social-first approach, CrateKitchen by Crate&Barrel partnered with influencers to use the Kitchen at Crate to generate content and transform the Kitchen into a completely shoppable virtual showroom.

My role —

I designed a landing page on Crate&Barrel to house ongoing influencer recipe content.

Skills I brought to the table: Visual Design, Prototyping, Animation, and Video editing

Outcomes —

The company maintained and grew in the kitchenware space by approximately 23%.

Awards —

2022 Webby Awards Winner: Best Use of Photography on a Website

2022 Webby Awards Winner: Best Use of Photography on Mobile Site

2023 Webby Awards Honoree: Best iOS App in the Apps, dApps, and Software Shopping & Retail category