The context —

Okendo is a customer marketing platform that creates stronger connections between consumers and the brands they love.

Okendo set out to rethink its brand’s visual identity. This project wasn’t just about giving the website a fresh look but about making sure Okendo could connect with a global audience more meaningfully. The rebranding ensured the company’s online presence matched its goals for innovation, growth, and stronger customer connections.

Skills I brought to the table: Art Direction, Storyboarding, Leadership, Visual Design, Design Systems, Content Strategy and GenAI brand imagery

In partnership with YML & the internal Okendo team.

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